Bruno Fiorentini, ACC, COC, MBA

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I am an Italian-Brazilian who grew up in Brazil and lived in Australia, Singapore, and the USA. I worked in five different, continents managing professionals with different cultural backgrounds and experience first-hand the challenges that we face when dealing with different cultures.

I worked for 18 years at Yahoo, Microsoft, and Amazon, where I held positions such as Country Manager and Vice-President of Sales. In 2018, I decided to leave my job at Amazon and start this fantastic journey. That's when I founded 7WOOD Consulting. My objective is to transform the workplace by helping leaders and executives to collaborate, communicate, learn, and teach better. 

I hold a BS in Economics from UCM (Brazil) and an MBA in Marketing from Pontificia Universidade Catolica (Brazil). I also have certifications in Organizational Coaching (University from British Columbia (Canada), Strategic Management Program - CNI from INSEAD (France), IOT: Business implications and opportunities from MIT (USA), and a Basic Mediation Training from the Dispute Resolution of King County (USA). I am certified by the International Coaching Federation, and I hold DISC, Driving Forces (Motivations), and The Leadership Circle assessments certifications.

My values


We are genuine and truthful to our beliefs. We respect differences, welcome diversity, and value people that are honest, transparent, and ethical. Part of being authentic is standing up for what you believe in and speaking the truth as it seems to you, even if it is not what others want to hear.


We are inquisitive because we love to explore and learn. We are open-minded and get excited when we make a new discovery. We grab our energy and insights by asking questions and listening with attention.


We believe a world full of smiles is a better world. Laughter relieves stress and boredom, boosts engagement and well-being, and spurs not only creativity and collaboration but also analytic precision and productivity.


We foster a culture of kindness. When leaders are fair and self-sacrificing, their team will experience elevation. Compassionate, friendly, and supportive coworkers tend to build higher-quality relationships with others at work. 


When we enjoy what we do, and we are excited about what we are building, we become electric, upbeat, devoted, and even obsessed. Then, we infect everyone around with the same energy and positivity.

Let's talk

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